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Introduction

This style guide was updated in January 2013 to align our visual identity with our new strategic plan and positioning. The style guide aims to ensure a professional and uniform ACF brand identity that reinforces our strategic objectives and projects confidence and boldness. All ACF materials should adhere to our style guide to generate maximum impact and consistency. The online style guide should be the first point of reference for designers and ACF staff producing communications materials.

Building your profile

The ACF style guide seeks to reflect the unique personality, values, benefits, functions and attributes which make up the ACF brand and the emotional connection we aim to deliver. It is important that the visual identity for ACF is carried across all forms of communication. This does not mean that every piece of communication should look the same. However, communications should reflect ACF’s bold ambition to influence urgent, transformative action to secure a sustainable future. This requires an accessible but assertive tone of voice and clean, sharp, confident look.

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